Concept is the main idea defined through written language and visual strategy. The end goal is for the team to get aligned on the narrative and purpose of the brand.

During concept strategy, all teams contribute to the core idea. This ensures that everyone has a clear understanding of the design concept and can communicate it simply, using the same terms. To further define your concept, we create a collection of sketches, images, and language used to describe it. These words, sketches and images can help to visualize the product and communicate the design concept in a more concrete way, providing a clear design intent and strategy as we develop your brand.

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Discovery
Motivations
Personality
Essence Statement
Visual Strategy
Implmentation

Branding is all the verbal, visual, and emotional aspects which shape how a concept is perceived. The end goal is the creation of brand elements and a unique identity.

Brand Identity Development includes:Your logotype, mark or alternate logo, color hierarchy, primary and secondary fonts. 2 style. logo, purchase 3 fonts, 2 lockup, color palette (hex), 2 icon/mark, pattern, custom typography, 1 applied design (menu, ocaster) R1 Big picture R2 Refine R3 Final Deliverable: Inventory of Brand Identity Art Files.

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Logotype
Color Story
Typography
Photography

Design is the visual materials representing a brand, including print and digital collateral. The end goal is to express the vision through tangible and intangible items like business cards or website design.

Collateral Design includes elements such as business cards, menus, matches, pens and all operational touchpoints.

R1 Big picture R2 Refine R3 Final Deliverable: Inventory of Brand Identity Art Files.

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Collateral
Packaging
Print
Web
Marketing

Experience design is the combination of environment, functionality, and aesthetics. The end goal is to enhance the brand through memorable and enjoyable interactions between a product, service or system, and the user.

We conceptualize events, pop ups, online and permanent brick and mortar experiences. Experience design involves a wide range of elements that must work together to create an effective and engaging experience for Guests. Experience could include retail design and merchandising products in a way that maximizes sales.

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Retail Merchandising
Materials and Finishes
Signage + Wayfinding
Flat Drawings
Product Flows

Brand and business operations management is crucial for delivering products and services efficiently and effectively. The end goal is to develop streamlined processes and organized systems that maximize success.

Business operations elements include planning, where objectives and goals are defined, resources are identified, and a strategy is developed. Our team also provides sourcing, where resources such as raw materials, equipment, and labor are identified. The production and Quality Control stage follows, where the actual creation of the product or service occurs. Inventory management to meet customer demand while meeting the goals of financial resources of the business, including budgeting and accounting.

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Vision
Planning
Systems
Sourcing
Production
Business Strategy
Budget Planning