Saffy’s

Saffy's concept draws from Ori and Genevieve's broad Middle Eastern perspective — including Egyptian and Israeli influences found in paintings hidden within the space. The brand designs merge these influences with the art deco lines of the building. Custom typography, packaging, illustrations, hidden paintings and gilded exterior signage adorn the space.

Los Angeles
No. 3000
2022


Concept
Brand
Development





LFNCO ✧ LET’S F’N go CO ✧ LIVE FREE N COEXIST ✧ LOTS OF F’N COLOR ✧ LOVE FRIENDSHIP N’ COLLABORATION ✧ LIVE FOR NOW, CREATE ORIGINALLY ✧ LEAST FAVORITE NERD COMPANY ✧ ELEPHANT CO. ✧ LEAH FAUST N CO. ✧ 

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Los Angeles, California
Detroit, Michigan



Los Angeles, CA
Detroit, MI




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