The perfect all-day hangout spot with its laid-back vibes, surreal oceanic patio view, a concept by visionary creator Tara Lazar. We collaborated on a relaxed identity that embodied the beach lifestyle of Oceanside using bright colors and grungy hand-drawn elements, with inspiration from local sunrise photos. Simple earth-friendly packaging pay homage to the unfussy community by incorporating elements of skateboards, seagulls, and spray paint.